Message from the Chairman

In 2024, the company successfully navigated its most challenging period, having passed its lowest point in terms of performance. It is a proud achievement to have turned around its financial performance and achieved a strong return. This year, the company did not experience a loss in any quarter, reflecting the commitment of all stakeholders within the organization. Through efficient management and collaborative teamwork, we are entering a key phase of "Economy of Scale," where the company will be able to maximize the efficiency of existing resources and reduce operating costs while continuously expanding its revenue base. This is achieved through the expansion and increase of rooms in Koh Samui and the opening of the Veranda Resort Phuket - Autograph Collection, a key and increasingly popular tourist destination in Southern Thailand. Furthermore, the lobby of the SO/ Bangkok hotel has been renovated to enhance its appeal and competitiveness with other hotels in the area.

With positive performance trends and the achievement of economies of scale, the company plans to increase investment in new, promising projects in both the hotel and real estate sectors. It may also expand into high-growth markets in the future. Furthermore, the company prioritizes sustainability and has been selected by the Stock Exchange of Thailand to participate in a sustainability data quality development program for listed companies. This program will help the company improve its operational processes and produce higher-quality sustainability reports. The knowledge gained from the program will be used to develop and build upon existing principles for sustainable business growth.

Finally, on behalf of the management and employees, we would like to thank you all for your continued trust and support of the company. The company remains committed to creating value for all stakeholders and continues to grow towards sustainable success.