In the hotel business, uncertainty is normal, but at certain times, "volatility" becomes a test of survival, especially during 2019-2021 when the global tourism industry came to a standstill. VRANDA's case is a clear example of adapting a business model to build resilience and turn a crisis into a starting point for long-term growth.
5 มี.ค. 2026
VRANDA, or Veranda Resorts Public Company Limited, announced strong operating results for 2025, with a net profit of 101 million baht, a 97% increase from the previous year. Total revenue for the year reached 1,507 million baht, a 20% increase, reflecting the recovery of the tourism sector and significantly improved cost management efficiency.
5 มี.ค. 2026
in the Highly Competitive and Cost-Volatile Hotel Industry. Sustainable growth isn't about "maximizing the number of rooms," but about designing a business model that creates value across all dimensions. VRANDA's model is a fascinating case study because its vision is "The Leader of Lifestyle Hospitality," not just a hotel developer, but a creator of comprehensive lifestyle experiences to attract premium customers seeking more than just a place to sleep.
5 มี.ค. 2026
